The IQ Family Difference
| CapabilityFeature | Lead MarketplaceAngi / Thumbtack | Single-ServiceLawnStarter | Verified PlatformIQ Family |
|---|---|---|---|
| Instant price | ✕ | ✓single zone | ✓multi-zone |
| Price before a phone call | ✕ | ✓ | ✓ |
| Multi-service (leaf + mow + gutter + snow) | ✕ | ◐Partial | ✓ |
| Spanish UX for crews | ✕ | ✕ | ✓ |
| Background-checked, insured contractors | Self-reported | Algorithmically selected | ✓verified pipeline |
| Contractor pays only on completed job | ✕per lead | ✕per-commission always | ✓ |
| New vertical in 7 days | N/A | N/A | ✓via @iq/kit |
Where We Win
60 seconds from address entry to price. No callbacks. No site visits. The price reflects the actual lot, not a neighborhood average.
Front yard + back yard + garden priced separately. Complex properties quoted correctly, not underpriced.
One homeowner = leaf in October, snow in December, mowing in April, gutters in spring. Single-service competitors start from zero each year.
Full EN/ES interface — the only platform in this set serving Boston's Spanish-speaking outdoor workforce.
GutterIQ deployed in 7 days from the shared codebase. Each new vertical is a config update, not a rebuild.
A.Boston Beachhead
High-income suburbs (Newton, Lexington, Wellesley, Brookline) — top 5% nationally for outdoor-services spend · Four-season demand: 3–4 service events/home/year · City fines $50–$200/day for unshoveled sidewalks — snow is a panic purchase · Local contractor network via CEO's Boston relationships.
B.GTM — 3 Channels, 2 Sides
Homeowner — town-specific SEO pages (30 live Week 1) + Google LSA + Nextdoor + door hangers. Contractor — cold outreach to LawnStarter-listed Boston contractors + Craigslist trades + Spanish WhatsApp/FB groups + CEO network.