MowIQ — Google Business Profile

Photo Pack Storyboard

10 hero shots · photographer brief · composition specs

Pack: GBP — Boston Region
Aspect: 1200 × 900 px (4:3)
Slots: 10 / 10
Status: Pending Shoot
0 photos delivered 0% 10 total
Legend: Shot list item (required) Avoid Unchecked = not yet delivered Grid overlay = rule-of-thirds guide
01
Hero Shot 1200 × 900
Manicured Lawn — Stripe Pattern
Residential setting, freshly mowed checkerboard or diagonal stripes visible. House soft-focused in background.
Angle Low wide-angle (≈ 24mm), slight downward tilt 15°
Lighting Golden hour — 6–8 AM or 5–7 PM, side-lit to pop stripes
Framing Lawn 70% of frame, sky 10%, house 20% (soft bokeh)
Depth of field f/8 — full lawn in focus, house pleasantly soft
Shot checklist
  • Clear diagonal or checkerboard stripe pattern visible
  • Deep, healthy green color — no brown patches
  • Residential home visible (colonial or cape style preferred)
  • Edges trimmed, clean border with driveway or walkway
  • ✕No power lines, trash bins, or parked cars in frame
  • ✕Avoid shadows crossing the stripe pattern
02
Equipment 1200 × 900
Modern Mower — No People
Clean product shot of primary mowing equipment. Brand decal visible, freshly serviced look.
Angle 3/4 front-left view, mower at 30° diagonal
Lighting Overcast or open shade — no harsh shadows
Background Freshly cut lawn (blurred), or clean concrete pad
Post Minimal retouch — clean but realistic
Shot checklist
  • Equipment clean and polished (pre-wash before shoot)
  • MowIQ brand decal or magnetic sign visible on deck
  • Blades clean — no grass clippings or debris
  • Full mower in frame with breathing room on all sides
  • ✕No people, hands, or feet in frame
  • ✕Avoid busy backgrounds — fence rows, trailers, clutter
BEFORE
03
Before 1200 × 900
Overgrown Lawn — Pre-Service
Same property as photo 04. Must match angle and landmark exactly for side-by-side use in before/after comparisons.
Angle MUST match photo 04 exactly — same tripod position
Lighting Midday overcast preferred — match After shoot conditions
Grass height 4–6 inches — overgrown but not dead
Landmark One fixed element (gate, post, tree) anchors both shots
Shot checklist
  • Grass visibly tall and unruly (4+ inches)
  • Same landmark in same position as After shot
  • Color still green — overgrown, not drought-dead
  • Weeds and irregular growth clearly visible
  • ✕Avoid completely dead/brown lawn — want lush-but-wild
  • ✕No garbage, furniture, or toys on lawn
AFTER
04
After 1200 × 900
Freshly Mowed — Post-Service
Same property as photo 03. Crisp stripe pattern, trimmed edges. The transformation story in one frame.
Angle MUST match photo 03 exactly — same tripod position
Timing Shoot within 30 min of mowing — clippings still fresh
Pattern Diagonal stripes preferred — more dramatic transformation
Edges String-trimmed edges along driveway/beds visible
Shot checklist
  • Stripe pattern clearly visible, consistent direction
  • Same landmark in same position as Before shot
  • Edges neatly trimmed along all hard surfaces
  • No visible clumps of clippings on surface
  • ✕Do not use different time of day than Before shot
  • ✕Avoid crews/vehicles still present in frame
05
Team 1200 × 900
Uniformed Crew — Professional Group
3–4 crew members in branded uniforms, relaxed but professional. Equipment visible. Silhouettes acceptable if privacy is a concern.
Composition Group off-center (rule of thirds), equipment in background
Lighting Natural side light — no direct sun into faces
Expression Relaxed, confident, slight smile — not stiff pose
Alternative Backlit silhouettes OK if crew privacy is needed
Shot checklist
  • All crew in matching MowIQ uniform (green polo + khaki)
  • At least one mower or equipment piece visible
  • Freshly mowed lawn context — not a parking lot
  • 3–4 people — odd numbers photograph better
  • ✕No crossed arms or stiff "lineup" posing
  • ✕Avoid squinting in harsh midday sun
06
Owner Portrait 1200 × 900
Owner — Friendly Outdoor Portrait
Trust-building headshot with outdoor lawn context. Warm, approachable, local business owner energy. Not corporate.
Framing Chest-up headshot, slight off-center (face at 1/3 mark)
Background Lawn with bokeh (f/2.8), bright green preferred
Lighting Golden hour — warm skin tones, catchlights in eyes
Attire MowIQ branded polo or jacket, clean and pressed
Shot checklist
  • Genuine relaxed smile — no forced "say cheese"
  • Catchlights visible in both eyes
  • Green lawn bokeh in background
  • MowIQ branded shirt or jacket
  • ✕Avoid harsh shadows across face or neck
  • ✕No indoor/office backdrop — must be outdoors
07
Service Map 1200 × 900
Service Area — Boston Region, 10 Towns
Designed graphic (not a photograph). Cartographic style with brand colors. Boston hub + 10 named town pins.
Style Clean map — OpenStreetMap base tinted to brand green
Hub Boston center — larger pin, "Greater Boston Area" label
Radius ring ~15-mile dashed circle around hub
Output Export as PNG 1200×900 + editable source file
10 Town pins to include
  • Newton · Lexington · Brookline
  • Wellesley · Needham · Weston
  • Belmont · Arlington · Winchester
  • Medfield (southern reach)
  • ✕Avoid cluttered pin labels — use hover/click tooltip pattern
  • ✕No generic Google Maps screenshot — must be branded
08
App / Quote 1200 × 900
Quote Request — App Screen on Phone
Lifestyle shot showing the instant quote process. Phone screen legible. Shows the ease of getting a price.
Subject Hand holding phone at slight angle (20°), screen forward
Screen content Quote form or instant price result visible (mockup ok)
Lighting Bright natural light, screen readable without glare
Context Lawn or outdoor background (shallow DOF)
Shot checklist
  • Screen content clearly readable at full size
  • MowIQ branding visible on screen (logo or green palette)
  • Quote or pricing step shown — "Get My Price" CTA visible
  • Clean modern phone (iPhone 14+ preferred)
  • ✕No screen reflections or overexposed bright spots
  • ✕Avoid showing personal notifications or other apps
★★★★★ M
09
Review Card 1200 × 900
Customer Review — 5-Star Quote Card
Designed graphic. Authentic-sounding review with local town reference. Clean, testimonial-card style. First name + town attribution.
Layout White card, green accent line top, stars + quote + attribution
Background Light green gradient or subtle lawn texture photo
Quote length 2–3 sentences max, 20–35 words. Specific, not generic.
Attribution First name + last initial + town — e.g. "Sarah M. — Newton"
Content checklist
  • 5 gold stars clearly displayed at top
  • Quote references a specific benefit (stripes, reliability, etc.)
  • Local town name in attribution
  • MowIQ logo or wordmark in corner
  • ✕No vague generic quote — "great service" not enough
  • ✕Avoid fake-looking stock photo reviewer portrait