Four triggered emails that walk each customer from their first mowing visit through the full year — building $58 one-time LTV to $364 recurring across all four seasons.
Hi [Name],
Your lawn looked great after our last visit. Keep it that way automatically — lock in biweekly mowing through Labor Day and save 15% versus one-off bookings. No rescheduling, no forgetting.
Hi [Name],
Boston's trees drop over 1,000 lbs of debris per yard each fall. Clogged gutters are the #1 cause of preventable water damage. Book now before our October crews fill up.
Hi [Name],
The average Boston yard sheds over 1,200 lbs of leaves every fall. We bag, haul, and compost everything — no pile left behind. Crews book solid the first two weeks of October.
Hi [Name],
Boston averages 48 inches of snow each season. Last year our snow removal slots sold out before the first major storm. Reserve your driveway now — availability is limited by zone.