01
Why Boston?
Sergey 10yr local. Massachusetts $[X]B home services market. Seasonal mix is concentrated.
02
Why lawn vs. all services at once?
Lawn = most frequent touch → upsell hub. Leaf/snow/gutter follow customer, no separate CAC.
03
Tech debt?
Pre-disclosed list. 11 dev-days to clear. Trade-off was speed-to-demo.
04
Why not Angi / Thumbtack?
Angi taxes contractor 30–50%. We charge 15%. Contractors prefer us. Demand flows to supply.
05
Revenue model?
15% take-rate on all jobs. No SaaS, no sub fee. GMV-driven. Clean marketplace.
06
Unit economics?
LTV $[X], CAC $[Y], payback [Z]mo. Lawn anchor drives [3.2]× upsell rate.
07
Traction today?
$[X] GMV trailing 90d. [Y] active customers. [Z]% WoW growth since April launch.
08
Contractor supply?
[X] onboarded, [Y] active/mo. Waitlist forming in [3] zip codes. Supply-side healthy.
09
How do you vet contractors?
Background check + license verify + 3 refs + test job. ~30% pass rate. Supply is earned.
10
Churn?
Customer [X]%/mo. Seasonal retention [Y]%. Contractor churn [Z]%. Within benchmarks.
11
Market size?
US home services $600B. New England seasonal TAM $[X]B. Boston metro $[Y]M addressable.
12
Why now?
Post-COVID DIY fatigue. Contractor labor shortage creates pricing power for platforms.
13
Competitive moat?
Zip-level network density. Seasonal bundling locks both sides. Vetting = brand trust flywheel.
14
Margins?
Gross margin [X]%. COGS = payment processing + light ops. Zero labor on balance sheet.
15
Use of funds?
30% eng, 40% GTM Boston density, 30% ops/CS. 18mo runway to Series A metrics.
16
Founding team?
Sergey: operator, 10yr Boston local, home-services buyer. [CTO]: eng lead. Founder-market fit.
17
Regulatory / 1099 risk?
Marketplace, not employer. Contractor classification reviewed. Mirrors Angi / Thumbtack model.
18
Insurance / liability?
Contractors carry own insurance. Platform liability capped by ToS. No jobs on our books.
19
Path to Series A?
Target: $[X] GMV/mo, [Y] zip codes active, [Z]% NPS. 12–18mo with this raise.
20
Exit / return thesis?
Vertical marketplace + SaaS upsell. Comps: Jobber $1.6B, ServiceTitan $9.5B. Strategic buyer pool.