How a single Boston-area homeowner moves through the IQ Family portfolio across a calendar year — and where each service hands the relationship to the next.
Service bands above the axis show when each product is active. Below the axis, a sample journey traces what we actually do for one customer — bookings, messages, and the wow-moments that turn a one-time mow into a four-season relationship.
A standalone mowing customer is worth roughly $1,100 per season. The same household, cross-sold into leafiq, gutteriq, and snowiq, becomes worth ~$2,640 over twelve months — 2.4× LTV from the same lead.
Every handoff (the gold arrows above) is a moment we've earned the right to ask. Each one is operationally triggered: a crew note, a route completion, a forecast change. None of it requires an outbound cold pitch.
Bands show when a service is operationally active. The denser inner stripe marks its peak cadence.
Dots on the axis are real bookings. Larger dots are season anchors (first / last visit, first storm).
Icons below the axis are customer-success touchpoints — never more than one per week, never marketing-led.
Gold pills mark the four cross-service handoffs that turn a one-time visit into a four-season relationship.